Resume

Web engineer and consultant with 20+ years of experience building high-performance websites and the SEO and analytics infrastructure that drives organic growth. I combine deep technical skills with a strategic SEO mind — architecting CMS platforms, implementing full analytics stacks, and delivering reporting that connects site behavior to business outcomes.

  • Technical SEO: site architecture, crawlability, Core Web Vitals, structured data
  • Analytics & tag management: Google Analytics, Google Tag Manager, Adobe Analytics, Tealium, Segment, Optimizely
  • CMS platforms: WordPress, Drupal, Adobe Experience Manager (AEM)
  • Frontend & backend: JavaScript, React, Node.js, PHP, Ruby on Rails
  • Infrastructure: AWS, Docker, Linux, Nginx, Akamai, Cloudflare, Varnish
  • Leadership: engineering team management, cross-functional collaboration, agency and vendor oversight

History

Principal Consultant — Hedin Consultants, 2026–Present

Independent consulting focused on SEO, web engineering, and analytics. I help companies architect high-performance websites, build search visibility infrastructure, and implement the full analytics stack — from GA4 and GTM configuration to custom tracking and reporting that ties site behavior to business outcomes.

hedinconsultants.com

Senior Web Development Manager, Growth — New Relic, 2020–2026

Led the engineering team responsible for New Relic’s web properties, managing developers across a complex multi-platform stack and driving delivery of high-impact web experiences for one of the web’s most trafficked developer brands. newrelic.com

  • Managed and mentored a team of engineers, setting technical direction, running agile delivery, and partnering closely with marketing, design, and product stakeholders
  • Oversaw architecture and operations across Adobe Experience Manager, WordPress, Drupal, Node.js/React, and Ruby on Rails
  • Responsible for AWS hosting infrastructure, reliability, and performance at scale
  • Drove cross-functional alignment between engineering, growth, and marketing teams to accelerate web publishing and experimentation velocity
  • Established engineering standards, code review practices, and deployment workflows across the team

Principal Web Development Engineer, Docker, 2018 – 2020

Sole web engineer at Docker, owning the full scope of docker.com — from infrastructure and CMS to analytics, e-commerce, and third-party integrations. Operated as a one-person engineering team for one of the most recognized brands in developer tooling, driving several major platform overhauls in two years.

  • Rebuilt the analytics and tagging stack from scratch using Google Tag Manager, Segment, Optimizely, and Google Analytics — establishing a reliable data foundation for marketing and growth
  • Architected and delivered a new Drupal 8 CMS using a modular component approach, improving admin UX and leveraging React for dynamic content filtering and DOM manipulation
  • Re-architected the hosting stack using Docker Enterprise best practices, introduced caching tiers, and meaningfully reduced server response times
  • Project managed a custom e-commerce platform build integrating Salesforce B2B Commerce, CyberSource, and Avalara — coordinating across engineering, product, and finance stakeholders

Director of Web Development, SAP Concur, 2017 – 2018

At Concur I managed web development for the marketing organization. Our team oversaw Concur’s 20+ global corporate marketing websites. The Bellevue based team interacted with partners and stakeholders all around the globe. Website https://www.concur.com

  • Manager of 9 employees.
  • Websites running Drupal 7 and NodeJS.
  • Site optimization and A/B testing with Adobe Target.
  • Agile development methodology using KanBan and Jira.
  • Responsible for hosting architecture and server management. Linux hosting stack using Jenkins, Nginx, PHP-FPM, Memcached, Elastic Search, Varnish, MongoDB, NodeJS, MySQL and Docker running on Centos and Red Hat Linux.
  • Private VMware cloud and AWS (including AWS China).
  • Slackbot code deployment pipeline using NodeJS, GIT and Jenkins.
  • Akamai configuration and caching architecture
  • Domain portfolio management with CSC.
  • Designed and built custom web dashboards using Adobe’s and Google’s developer API’s displayed on screens in the Bellevue office.
  • Lead generation data using a local queuing system then feeding in to Marketo and Salesforce. Other roles at Concur
  • Senior Web Development Manager, Concur, 2015 – 2017
  • Manager Web Development, Concur 2013 – 2015
  • Lead Web Developer, Concur 2010 – 2013
  • Senior Web Designer, Concur 2007 – 2010

Freelance Web Design and Development 2003 – 2007

  • Designed and built custom content management systems for small businesses.

Certifications

MongoDB & Node.JS, Akamai Web Performance, Drupal Advanced Module Development

https://www.linkedin.com/in/hedinerik/