Independent web engineer & consultant. I help companies build better websites, smarter stacks, and stronger teams.
I’ve spent 20+ years building and leading web engineering for companies like New Relic, Docker, and SAP Concur — from high-traffic marketing sites to complex CMS migrations and analytics infrastructure.
These days I work independently, helping companies architect fast, search-optimized websites and build the analytics foundation to understand how they’re performing. That means technical SEO, Google Analytics and Tag Manager configuration, custom tracking implementations, and clear reporting that ties site behavior to business outcomes.
When I’m not at the keyboard you’ll find me on the trails, on the water, or somewhere new with a camera.
Interested in working together? Visit hedinconsultants.com to get in touch.
Let’s work together
I take on consulting engagements focused on web engineering, technical SEO, and analytics. If you’re building something or need help getting more out of what you have, I’d love to hear about it.