Independent web engineer & consultant. I help companies build better websites, smarter stacks, and stronger teams.
I’ve spent 20+ years building and leading web engineering for companies like New Relic, Docker, and SAP Concur — from high-traffic marketing sites to complex CMS migrations and analytics infrastructure.
These days I work independently, helping companies architect fast, search-optimized websites and build the analytics foundation to understand how they’re performing. That means technical SEO, Google Analytics and Tag Manager configuration, custom tracking implementations, and clear reporting that ties site behavior to business outcomes.
Outside of work you’ll find me on the trails, on the water, or on the sidelines shooting high school sports for Hedin Media.
Interested in working together? Visit hedinconsultants.com to get in touch.
Hedin Media: photos for high school athletes
Photography has been part of my life for a long time, and now I’m putting it to work for local high school athletes. Through Hedin Media, I photograph and film games in and around Old Saybrook. I post the galleries for free so players and families can download their photos and highlight clips. We’re starting with Old Saybrook girls field hockey this fall and moving to indoor track this winter.
Good photos and video help athletes get noticed by college coaches. I want every athlete to have them, not just the ones whose families can pay for it.
See the galleries at hedinmedia.com →
Let’s work together
I take on consulting engagements focused on web engineering, technical SEO, and analytics. If you’re building something or need help getting more out of what you have, I’d love to hear about it.